Does This Debut Make Brüno Look Fat?

Sun., Jul. 12, 2009 10:09 AM PDT by

Sacha Baron Cohen, Bruno Mark Schwartzbard / Universal Pictures

Brüno beat Borat. The rest is debateable.

Sacha Baron Cohen's latest experiment in button-pushing comedy grossed $30.4 million, per studio estimates, topping the weekend competition, and besting the debut for Cohen's 2006 surprise blockbuster.

Box-office analysts, however, cautioned that that Brüno was already fizzling after a fast and fat Friday. Universal Pictures, meanwhile, basically maintained fast and fat ain't a bad thing.

"Certainly Brüno's Friday pointed to something higher than $30.4 million," Box Office Mojo's Brandon Gray said today.

Said Universal exec Nikki Rocco: "I got the fact that it's near $30 million—we're thrilled with the results."

Well, Brüno is nothing if not polarizing.

Print Share on Facebook Share Comments
filed under top stories, movies, box office

0 Comments

Now loading...

Add Your Comment!

Guests

E! Online members

Register | Forgot password?

Play nice and have fun. And please, no HTML tags or special characters including [&*#()!@$].
You've got 1000 characters left.

Post Comment

The Big Picture

Made in the Shades Jennifer Garner goes low-key glam in basic black while running errands in L.A.

More Photos
Hello, you either have JavaScript turned off or an old version of Adobe's Flash Player. Get the latest Flash player.
Hello, you either have JavaScript turned off or an old version of Adobe's Flash Player. Get the latest Flash player.